Why not Dine with Us?

Why not Dine with Us? poster was created in three series which were displayed in consecutive weeks one after another. The slogan "So much to explore, many more to discover" refered to the international chef's new experimental food and at the same time on the attraction of its tourism.

The posters was to promote mainly on the dining outlets in Sutera Harbour, and generally to advertize on its sports, recreation and entertainment facilities from Sutera Sanctuary Lodges to its award winning 27-hole golf course. The restaurants served a wide selection from Malaysian traditional food to Asian cuisine and Western dishes.

The Heart of Sutera

Sabah is located on the northern portion of the island of Borneo in the region of Malaysia. It is the second largest state in the country after Sarawak. Tourism, particularly eco-tourism, is a major contributor to the economy.

Sutera Harbour Resorts released a set of publications advertising Sabah as a tourist destination. With its target market on Asian, American and European countries, Sutera Harbour group printed "The Heart of Borneo" insert bulletin to be attached on those certain target's popular magazines. Printed in three languages, The Heart of Borneo gave an ideal feel of the whole vacation focusing generally on the nature attraction it offers.