School Holiday at Waterplace

Designed to be lived in and enjoyed as well as provide enduring investment value, Waterplace Residence is built on proven excellence of Pakuwon Group. Well known for its variety of water facilities called Water Zone, Waterplace Residence consists of 4 towers surronding the 8 thematic pools.

With the theme of "School Holiday at Waterplace", PT Pakuwon Jati organized a sales event by inviting primary students from selected schools in Surabaya to enjoy the water facilities and games provided. Flyers were particularly distributed and quiz was provided at the back with special souvenirs to be won of.

One of the games arranged was underwater puzzle. Three groups competed one another in completing the whole range of the puzzle underwater in each rounds.

Carnival at De Residence

Lavishly equipped to complete a designer lifestyle, De Residence is the most luxurious serviced apartment offering a warm welcome, pleasant ambience and convenient facilities to make your stay memorable.

In one of its sales event, PT Pakuwon Jati Tbk brought up the theme of carnival for De Residence soft opening. Shown above was the newspaper advertisement promoting the event. People who only wanted to enjoy the party and took photo could always come with the mask provided to create the mysterious ambience. Carnival dance was one part of the show to make it even merrier.

North Borneo Railway

North Borneo Railway is the oldest running steam train in Sabah and Borneo. The nostalgic romance of an old steam train relives memories of a bygone era. Passing through villages and coastal towns, paddy fields, rainforests and plantations of rubber and coffee, a ride on North Borneo Railway is truly a journey of rediscovery into the heart of Borneo.

Why not Dine with Us?

Why not Dine with Us? poster was created in three series which were displayed in consecutive weeks one after another. The slogan "So much to explore, many more to discover" refered to the international chef's new experimental food and at the same time on the attraction of its tourism.

The posters was to promote mainly on the dining outlets in Sutera Harbour, and generally to advertize on its sports, recreation and entertainment facilities from Sutera Sanctuary Lodges to its award winning 27-hole golf course. The restaurants served a wide selection from Malaysian traditional food to Asian cuisine and Western dishes.

M. S. Columbus

Built in Holland in 1910, Columbus has played host to royalty and Heads of State from all over Holland, carrying out the duties of a service vessel for many of the world's rich and famous along the most picturesque waterways of the world.

With its historic remarks, stationeries design for M.S Columbus vessel were proposed when the yacht was about to be ready for first launch under Sutera Harbour proprietor. The material included dining and wine menu, napkin, coaster, travelling bag tag, and trip ticket.

The Heart of Sutera

Sabah is located on the northern portion of the island of Borneo in the region of Malaysia. It is the second largest state in the country after Sarawak. Tourism, particularly eco-tourism, is a major contributor to the economy.

Sutera Harbour Resorts released a set of publications advertising Sabah as a tourist destination. With its target market on Asian, American and European countries, Sutera Harbour group printed "The Heart of Borneo" insert bulletin to be attached on those certain target's popular magazines. Printed in three languages, The Heart of Borneo gave an ideal feel of the whole vacation focusing generally on the nature attraction it offers.

Building from the Bottom Up

"Building from the Bottom Up" is a self motivational book which motivates people to have a good planning in reaching goals. This concept is intepreted to the stages before one builds a house. Before the actual house is built, it is necessary to think on how many rooms you need to have, what kind of rooms and arrangement you need and other consideration. While building, it starts from nothing to become something and that is a process that takes one's time, money and thought. The same applies to our stages of accomplishing dream.

The Bandicoot

The Bandicoot is an Australian store specializing in selling outdoor/backpacking needs during your travel and they wanted to release their 2007 fall catalog. With the concept of a backpacker monopoly, the catalog listed not only the must-have items but also the fun of the travelling guide, challenge and penalty one could take within Australia.

Sober Cyber

Sober Cyber is a website that is built by the largest professional association of psychologists in Australia, representing more than 15,000 members. It is comitted to assist perfectionists who feel trapped in and depressed with their own perception and yet do not know both how and where to get the right help. In regards to the users privacy, the website has been designed in a particular way to be as private as possible.

The brands pictures a stretchy hand and the tone is soft while the font refers to the media it used to approach the customers through the web. Proposals, brochures and perfectionism scale were printed to approach both more international psychologists and customers.





Three sets of poster banners were attached mostly on public areas, such as bus stops and business district areas. The main point of the advertisement was on how to bring the awareness of their problem recognition and to urge them to be brave enough to accept their perfectly imperfection.

Awareness on Kids' Neglect

Australian Childhood Foundation brought up the awareness of parents' neglect towards their children. Realize it or not, most parents did not feel that those small things they did could cause a severe behaviour on the kids on the future.

A set of three advertisement subjects were created and placed around departments stores, kids play zone and school streets where parents and kids usually passed by. The problem of overindulging, rejection and favouritism were the three vital point. Parents were supposed to hold the responsibility of creating the fairness and consistency within kids.

Neo Kids Union

Neo Kids Union was an organisation held to bring an awareness among Australian parents and kids on how vital it is to stay healthy by maintaing our body mass index. The rate of increasing overweight children caused by the trends of digital games and lacks of movements, inspired the existence of this program. Therefore, Neo Kids Union sent out proposals to schools targeting mostly on primary students to work together on scheduling extracurricular activities of different traditional gaming originated in other countries.

Besides mainting their body index and creating healthy environment, Neo Kids Union also brought the knowledge and skills on learning and appreciating other cultures. This activity also established friendship among different nationalities and ethnic groups.

The Touch of Indonesia

A night of wayang festival were held to promote both the rich culture and the tourism of Indonesia in Australia. The theme of the event was "The Touch of Indonesia" which was organized by the Indonesian Foundation, a non-profit organisation. The indigenous literature and the ethnic outline furnished the promotional materials and advertisements to create the wholeness of the attraction.

For the Indonesians staying in Australia, the show was more to bring back the ambience of their origin hometown and to celebrate the joy and togetherness. While for the non-Indonesians, Indonesian Foundation attempted to captivate them by the excellent beauty piece of art.