Sabah is located on the northern portion of the island of Borneo in the region of Malaysia. It is the second largest state in the country after Sarawak. Tourism, particularly eco-tourism, is a major contributor to the economy.
Sutera Harbour Resorts released a set of publications advertising Sabah as a tourist destination. With its target market on Asian, American and European countries, Sutera Harbour group printed "The Heart of Borneo" insert bulletin to be attached on those certain target's popular magazines. Printed in three languages, The Heart of Borneo gave an ideal feel of the whole vacation focusing generally on the nature attraction it offers.
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