Ultimate Borneo is a travel agency based in Kota Kinabalu, Sabah, promoting the richness of Borneo tourism. The logo of the "ultimate BORNEO" comes from the fact that Borneo is very rich in biodiversity compared to many other areas. There are about 15,000 species of flowering plants with 3,000 species of trees, 221 species of terrestrial mammals and 420 species of resident birds in Borneo. The combination of the icon, font and colour selection radiates the landscape and scenery tones.
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