De Residence Shopping Arcade

Attached with De Residence as the most luxurious serviced apartment, De Residence Shopping Arcade is to create the high end glamourous ambience of private shopping centre. The logo consists of the graceful symbols, the elegant yet dynamic Baker Signet font and the dark light brown colour which are De Residence identities.

Ultimate Borneo

Ultimate Borneo is a travel agency based in Kota Kinabalu, Sabah, promoting the richness of Borneo tourism. The logo of the "ultimate BORNEO" comes from the fact that Borneo is very rich in biodiversity compared to many other areas. There are about 15,000 species of flowering plants with 3,000 species of trees, 221 species of terrestrial mammals and 420 species of resident birds in Borneo. The combination of the icon, font and colour selection radiates the landscape and scenery tones.

Brand Identities

Childhood Dreams Foundation logo contains three supporting elements, which are the airplane paper symbol, the round typeface and the green colour which symbolizes the freedom to pursue new ideas. The airplane paper itself brings up the flashback when we were used to be in our early age, people tends to tell us to dream as high as we can.




The brand of Gusto de Casa is constructed from several components of the line of the fork and spoon which symbolizes the eatery culture of using the utensils. The bold red rectangle underneath represents the traditional Spanish restaurant decoration while the font itself is to accentuate the classic feel into the whole logo.




With hundreds of native Australian birds on display in natural bushland and rainforest settings, Currumbin Bird Sanctuary provides a rare opportunity to see and experience the diversity. The logo itself put the tone of an exciting and interactive through the balance proportion of the colours and typeface.

Sober Cyber

Sober Cyber is a website that is built by the largest professional association of psychologists in Australia, representing more than 15,000 members. It is comitted to assist perfectionists who feel trapped in and depressed with their own perception and yet do not know both how and where to get the right help. In regards to the users privacy, the website has been designed in a particular way to be as private as possible.

The brands pictures a stretchy hand and the tone is soft while the font refers to the media it used to approach the customers through the web. Proposals, brochures and perfectionism scale were printed to approach both more international psychologists and customers.





Three sets of poster banners were attached mostly on public areas, such as bus stops and business district areas. The main point of the advertisement was on how to bring the awareness of their problem recognition and to urge them to be brave enough to accept their perfectly imperfection.

Flickerfest

Renowned as Sydney¹s first beachside cinema, Flickerfest kicks off the summer cinema season outdoors under the stars at Bondi Beach, screening the best short films from Australia and the world in a unique and relaxed summer environment. Promotional materials and advertisements were created and placed around the main business district areas to create an awareness of the event.

I created from the identity and the posters to the TV commercial of the Flickerfest from the six typefaces I made, which was inspired by the digital show entertainment. The feel of the whole thing was pointing mostly to the young generations, with contemporary and dynamic tones.

Neo Kids Union

Neo Kids Union was an organisation held to bring an awareness among Australian parents and kids on how vital it is to stay healthy by maintaing our body mass index. The rate of increasing overweight children caused by the trends of digital games and lacks of movements, inspired the existence of this program. Therefore, Neo Kids Union sent out proposals to schools targeting mostly on primary students to work together on scheduling extracurricular activities of different traditional gaming originated in other countries.

Besides mainting their body index and creating healthy environment, Neo Kids Union also brought the knowledge and skills on learning and appreciating other cultures. This activity also established friendship among different nationalities and ethnic groups.