Sober Cyber is a website that is built by the largest professional association of psychologists in Australia, representing more than 15,000 members. It is comitted to assist perfectionists who feel trapped in and depressed with their own perception and yet do not know both how and where to get the right help. In regards to the users privacy, the website has been designed in a particular way to be as private as possible.
The brands pictures a stretchy hand and the tone is soft while the font refers to the media it used to approach the customers through the web. Proposals, brochures and perfectionism scale were printed to approach both more international psychologists and customers.
Three sets of poster banners were attached mostly on public areas, such as bus stops and business district areas. The main point of the advertisement was on how to bring the awareness of their problem recognition and to urge them to be brave enough to accept their perfectly imperfection.
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