Sober Cyber

Sober Cyber is a website that is built by the largest professional association of psychologists in Australia, representing more than 15,000 members. It is comitted to assist perfectionists who feel trapped in and depressed with their own perception and yet do not know both how and where to get the right help. In regards to the users privacy, the website has been designed in a particular way to be as private as possible.

The brands pictures a stretchy hand and the tone is soft while the font refers to the media it used to approach the customers through the web. Proposals, brochures and perfectionism scale were printed to approach both more international psychologists and customers.





Three sets of poster banners were attached mostly on public areas, such as bus stops and business district areas. The main point of the advertisement was on how to bring the awareness of their problem recognition and to urge them to be brave enough to accept their perfectly imperfection.

Flickerfest

Renowned as Sydney¹s first beachside cinema, Flickerfest kicks off the summer cinema season outdoors under the stars at Bondi Beach, screening the best short films from Australia and the world in a unique and relaxed summer environment. Promotional materials and advertisements were created and placed around the main business district areas to create an awareness of the event.

I created from the identity and the posters to the TV commercial of the Flickerfest from the six typefaces I made, which was inspired by the digital show entertainment. The feel of the whole thing was pointing mostly to the young generations, with contemporary and dynamic tones.

Awareness on Kids' Neglect

Australian Childhood Foundation brought up the awareness of parents' neglect towards their children. Realize it or not, most parents did not feel that those small things they did could cause a severe behaviour on the kids on the future.

A set of three advertisement subjects were created and placed around departments stores, kids play zone and school streets where parents and kids usually passed by. The problem of overindulging, rejection and favouritism were the three vital point. Parents were supposed to hold the responsibility of creating the fairness and consistency within kids.

The Touch of Indonesia

A night of wayang festival were held to promote both the rich culture and the tourism of Indonesia in Australia. The theme of the event was "The Touch of Indonesia" which was organized by the Indonesian Foundation, a non-profit organisation. The indigenous literature and the ethnic outline furnished the promotional materials and advertisements to create the wholeness of the attraction.

For the Indonesians staying in Australia, the show was more to bring back the ambience of their origin hometown and to celebrate the joy and togetherness. While for the non-Indonesians, Indonesian Foundation attempted to captivate them by the excellent beauty piece of art.